Do you know what else are beautiful? Handmade bleach-stenciled The Hedge hoodies.

Dave Zucker and I have had our eye on this project for nearly half a year but never found the time or inspiration to complete it. Around two weeks ago, we realized that our dearest Claire Storck (see below) was leaving for New York City today. As in, she's already left right now. To commemorate the fantastic, loving house we shared, Dave and I needed to produce before she departed.

Dave had the concept for each letter of 'hedge' based on congruent (is that the word I want?) circles at varying heights. I took this concept and added some thematic flair—the leaves and branches you see adorning the letters above. One late night with Illustrator and I had the design you see above, complete with a leafy heart for the left breast. Dave laser-cut the stencils into plastic sheets at work on Monday. We were ready last night, armed with bleach, a cosmetics spritzer, rags for blotting, and plastic bags for masking.

And we produced two perfect hoodies with nary a hitch. Success! I'll have to take some better (non-iPhone) photographs because the one we have really doesn't do the piece justice.

These final shots came from a fantastic evening over Memorial Day weekend, when Whit and Claire were visiting from San Francisco. We had purchased (nearly) matching shorts at REI then added to our outfits with 15 minute–$10 limit shirts from Buffalo Exchange, assigned to all participants randomly. What choice did we have but stage a photo shoot with these gorgeous ensembles?

I drew laughter and mockery for not focusing on the more typically recognized, but no more valid, aesthetic qualities of the advertisement (I'm talking about the half-naked underwear model), but I stood my ground. I don't have anyone for whom to buy lingerie, and I'm not sure I would if I did, and certainly not on the merits of a Super Bowl commercial. On the other hand, I was genuinely interested today to discover that the Law & Order typeface is called Friz Quadrata, and that it is used on ramen flavor packets.

And I don't think my attribution of similarity between the Law & Order and Victoria's Secret typefaces is too far off.

In other typographic news, Apple Trailers committed an error of false relation between two upcoming movies. The placed the trailer link images right next to each other and used the same typeface---Lucide Grande---for each. The obvious disparity in time period between the two just creates confusion for the user.

I would blame lazy movie poster designers from Paramount Vantage, the studio for both films. Lucide Grande is used for all the non-image titles on Apple Trailers and must just be stuck on by default when the image lacks a title.

And, no, I have not watched either trailer yet, no matter how hot Keira Knightley and Daniel Craig are. I was too busy thinking about fonts.

I was rightly impressed by the creativity and innovation in design concepts for a business card-sized calendar.

I bought a simply lovely calendar in Portland, Oregon when I was down visiting Whit and Claire this last weekend. The artist, Nikki McClure, has beautiful work---seemingly all paper cut---and I hope to visit Olympia to see more of her pieces. The calendar is intended for public space somewhere in our house.

Brooke and I have spent the last handful of months almost wholly focused on the calendar functionality for CaseHawk, our law firm management web application venture. I am happy with our current treatment, beginning to believe in it as a strong alternative to Outlook and the like. The law firm will begin to use the calendar on Monday so Brooke and I will see how the functionality fares in real life. I am looking forward to moving on to another bit of the application.

My URL, drewd.com, lacks any meaningful opportunities for intercapping. dRewd reads dee-rude: nope. drewD actually suggests my preferred pronunciation of the domain name---droo-dee---but is inconsistent with the capitalization of my last name, d'Avis. No go.